Packaging Design, Grade 6: STEM Road Map for Middle School In Stock Now

The book is an interdisciplinary module that uses project- and problem-based learning. Because success in the 21st-century workplace requires blending content and communication skills, the lessons prompt students to do the following:
• Explore how marketing, packaging, and communications connect. Students will examine how to repurpose a product, or market it to new customers, through innovative containers such as nested packages (or packages within packages).
• Build persuasive writing and speaking skills. Using PowerPoint presentations and social media campaigns, students must convince a client that their repackaged product is marketable and then convince customers to buy it.
• Develop content knowledge. For example, as students think about nested packages, they learn about geometric properties of three-dimensional shapes and engineering design.
• Consider the complexities of marketing, from grappling with sustainability issues to meeting customer needs while making a profit. Activities include designing a package that keeps tortilla chips from breaking and transforming an old product with new packaging and marketing techniques.